Less Perfect
More Character
Less Generic
More Bespoke
Less Factorymade
More Artisanal
Less Commonplace
More Unique
Less Prosaic
More Poetic
Less Sterile
More Expressive
Less Polished
More Raw
Less Conventional
More Authentic
Less Formulaic
More Unbridled
Less Predictable
More Fluid
Less Common
More Rare
Less Ordinary
More Captivating
Less Separate
More Holistic
Less Impersonal
More Individual
Less Stagnant
More Vibrant
Less Manufactured
More Discovered

The Defective Co.